Apps are a very popular milestone in business progress – for a good reason. There are various scenarios where an app can be your best choice in terms of furthering your business in terms of both marketing and management.
Here are some key features that an app can bring you:
Interactivity/Gaming – for highly interactive games (think Angry Birds), an app can heighten user experience.
Regular Usage/Personalization – Mobile apps allow you to reach out to your target users, as well your users themselves to use the app in a personalized fashion and on a regular basis (think EverNote, Facebook, e-Banking).
Complex Calculations or Reporting with Visualization – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think financial or scientific tools) an app will help you do that very effectively.
Native Functionality or Processing – while mobile web browsers are increasingly able to access mobile-specific functions such as click-to-call, messaging, device libraries and GPS functions, there are still a good bulk of key native functions that are only viable through a mobile app. These includes the access a user’s camera or processing power, that a native app can tap into much more easily and effectively.
Independent of Internet Connectivity – As mobile apps are able to download information and data directly onto the mobile phone locally, apps can provide offline access to content or perform functions without a network. Data can be upload automatically once an internet connection is established, so the database is still updated regularly.
As with any project, one of the key things to look out for when you are developing a mobile app is to ensure that you receive an optimal return on your investment – be it time and money. Choose the right mobile app developer for your app in Singapore, and be sure to avoid the pitfalls of a white elephant – the worse that can happen is to spend your resources only to result in a white elephant.